Elisabeth Bigsby, PhD
|
|
About Me
My research examines the connections between persuasive communication and health communication. I explore why persuasive health communication succeeds or fails, which involves examining message features, assessing audience perceptions of and reactions to messages, and assessing both persuasion (e.g., attitudes, behavioral intentions) and communication outcomes (e.g., looking for additional health information). The overarching aim of my research is to better understand the persuasiveness of health messages, which requires both theoretical inquiry and applied scholarship examining the impact of messages on various audiences, thereby contributing to best practices in designing health communication messages.
During the summer of 2022, my frequent collaborator Shelly Hovick (Associate Professor in the School of Communication at The Ohio State University) and I started the Communication, Health Information, Research and Practice lab (CHIRP). Under this lab, we continue our research on the connections between health information acquisition and health-related attitudes, behavioral intentions, and behaviors.
I teach courses in persuasion and health communication at UIUC. At the undergraduate level, I regularly teach courses in persuasion theory and visual media effects. At the graduate level, I teach seminars on message design and effects and meta-analysis. I also teach a course on health communication and technology (eHealth) for UIUC's online Master's in Health Communication program (HCOM).
During the summer of 2022, my frequent collaborator Shelly Hovick (Associate Professor in the School of Communication at The Ohio State University) and I started the Communication, Health Information, Research and Practice lab (CHIRP). Under this lab, we continue our research on the connections between health information acquisition and health-related attitudes, behavioral intentions, and behaviors.
I teach courses in persuasion and health communication at UIUC. At the undergraduate level, I regularly teach courses in persuasion theory and visual media effects. At the graduate level, I teach seminars on message design and effects and meta-analysis. I also teach a course on health communication and technology (eHealth) for UIUC's online Master's in Health Communication program (HCOM).